Some of the words and phrases many of us use to describe our behavior on the Internet did not exist just a few years ago. Others have taken on new uses. In a recent update, for example, the Oxford English Dictionary altered its lexicon, including the coinages “LOL”(laugh out loud) and “OMG” (oh my God).
Often, these changes reflect behaviors spurred by start-ups that deliberately coin clever monikers intended to shape the syntax that we use to describe actions on the Web. Coming up with a name that sticks for an online service may be as important to a new company as a sleek site design or a sophisticated set of algorithms.