A new word should be coined– “techfruit” – to describe all the technological hardware and software that is named after a fruit. Of course, there is, Apple, Orange and Blackberry but just a few minutes surfing the net has brought up all sorts of software with fruity handles. For instance, there is web developer software called Grape, a knowledge sharing system called Kiwi and some IT firmware called Tomato.

That fruits make such popular names because of the associations we make with them. When we think of a fruit we think of something that is simple, nourishing, fresh and these are all things that technology designers and marketers would like us to believe about their products.

So, have a try to google your favourite fruit and you’ll probably find yourself learning about the latest technology out there!


  • MacMillan Dictionary

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